Start by making a customer profile: what type of designs, styles
and price points they prefer. It is wise to keep the current popular
trends in mind when you are buying your inventory, this can help you to
attract new customers as well as give your current customers new gold jewelry designs to consider. If you are new to the gold jewelry
business, and do not have an established clientele, you can begin with
a combination of classic and contemporary designs for broad market
appeal. Selecting yellow, rose or white gold jewelry in 18kt, 14kt and 10kt grades will give you a range of sales opportunities.
In your pursuit, you will no doubt come across a gold jewelry
vendor who uses the strategy of "wholesale to public". This may sound
tempting, but according to the Lanham Act, in the section that deals
with federal trademark/unfair competition rules, those who make these
types of claims by stating a false or misleading description of fact as
to the origin of there goods can be held liable in a civil action.